MF

MF

Services

Logo Design

Client’s Brief

MF is an artist.
Drawing and painting are her main interests.
Regarding painting, she likes exploring different techniques such as watercolour, oil painting and more recently acrylic pouring.
She hates signing her pieces though.
So she needed a logo-like signature, ideally one that could become a stamp she could easily use with some paint as ink for example.

MF - Logo sketches
MF - Logo concepts proposal
MF - "Fauve", 2021 - Painting with logo signature

Concepts

Considering her eclectic personality, like her, I tried many ideas and explored many avenues to come up with those concepts.

My Solution

Initially seduced by the originality of the Morse code signature, she eventually chose the 3rd concept because of its sleek, nostalgic character (she recognized her father’s handwriting there).
This concept is made of a single continuous line. The thought was to create a signature that could be traced with a unique brushstroke.
As no colouring was required, the only refining was a slight thickening of the line.

Testimonial

“Simple to all appearances yet so much sophisticated. I adopted it right away!
I love it.
Thanks!”

– MF, artist