Design with AJ
Services
Logo Design
Banner Design
Stationary Design
Website Design
Client’s Brief
Design with AJ is my design studio that offers different services.
Currently, the proposed services are Logo & Brand Identity Design on one hand and Web Design on the other hand.
Concepts
I decided very early in the process to use my personal logo, i.e. my monogram logo, as my brand Design with AJ icon.
I chose to use my personal monogram logo as the icon for my brand, Design with AJ. The name, carefully crafted after extensive research, reflects versatility: “Design” serves as both a noun and a verb, allowing flexibility when expanding services under the brand.
The name’s three components each hold significance:
– Design: Represents the creative, visually appealing process.
– With: Emphasizes collaboration, essential for understanding and meeting client needs.
– AJ: Brings my personal and professional expertise into the project.
The equilateral triangle logo symbolizes balance, with the intertwined “A” and “J” inspired by the triskelion, a symbol meaningful to me.
My Solution
The final icon design emerged from merging sketches directly in Illustrator, with feedback leading to an outlined “J” for clarity. The chosen font for the brand name is LTC Globe Gothic Regular, with a modified “i” featuring a parallelepiped dot for a unique touch.
Each service within the brand is distinguished by color and keyword:
– Black for the main brand with the keyword “LET’S” to convey energy and enthusiasm.
– Yellorange for Logo & Brand Identity services, labeled “BRAND.”
– Greenish blue for Web Design services, labeled “WEB.”
These colors complement the brand’s purple accent, and the Zubilo Lined font was used for the service stamps to unify the sub-brands.
As the brand grows, new colors and keywords will be introduced for additional services.